Everywhere we look demand for video content is growing exponentially. Therefore making promotional films about your business is now the most effective way to show the world what you do.
Take the following three examples:
1. Source: The Huffington Post
“In April of 2015, it was unveiled that over 4 billion videos were being played back each day on the Facebook platform alone. By September, this number had doubled to a staggering 8 billion video views per day.
2. Cisco White Paper
A brief analysis shows that from 2014 to 2019 there will be an increase in video streaming of 363% on computers and a gigantic 1,317% increase on mobile.
3. Source: The Guardian
"Globally, IP video traffic will be 82 percent of all consumer Internet traffic by 2020, up from 69 percent in 2017."
This trend is set to continue to rocket with 5G networks just around the corner, so it’s vital to ensure your business is not left behind.
Why are promotional films so important for businesses?
They promote brand recall: the highly visual and auditory nature of video content means it’s easier for many users to remember than text-based content. 80% of customers remember a video they’ve watched in the last month.
They boost your site’s SEO (Search Engine Optimisation): 65% of business decision makers visit a vendor’s website after viewing a branded video and an additional 39% of those go on to contact a vendor after viewing the video. By adding video content to your website you’ll improve your company’s SEO value and increase your click-through rates across the board.
Video content peforms superbly on all modern devices: from computers to mobile phones - it’s user friendly and consumer focused, plus with 5G about to hit the markets, buffering will very soon be a thing of the past!
They strengthen your brand message: through simple features like design and branding, to more advanced features like voice overs and content, video marketing strengthens your brand identity and drives your company persona home.
Video content wants to go viral: Video content is currently shared 1,200% more than both links and text combined. Also, 60% of viewers will engage in a video post before a text post. (Source - Forbes February 2017.)
Step 1: Making better films
Making a film to promote your business is now easier than ever before.
However making an engaging and compelling film that excels in promoting your brand and telling your story in a cost-effective way, is rather more challenging. That’s where we come in.
Unlike a large (and suitably expensive) media production company with swanky premises in Soho, we are a small and family-run production house. Brothers James and Luke will engage collaboratively with you throughout the entire process, from the first point of contact through to final delivery. We pride ourselves on our close working relationship with all our clients and always go the extra mile to make sure our service is both competitively priced and of the very highest quality. As such, the majority of our work comes from recommendations.
We are are specialists in videography, copywriting, scriptwriting, website design, SEO, branding, digital expertise and business development. We love working with interesting and dynamic brands and companies who make, create or do inspiring and beautiful things. We particularly enjoy helping worthwhile causes and projects come to fruition.
Our experience in website design means we have an eye for detail combined with the required specific technical knowledge, complemented by the fact that as writers too, we bring an artistic approach and creative foresight when working to ensure your film is entertaining and original.
Step 2: Don't just let the film collect dust - use it!
We believe that promotional films can not only be made better but also used better. As a part of our service, we will help you maximise the benefits of marketing a well executed film.
We provide an instagram clip service. By cutting your film into a smaller clips and also utlising spare footage from the shoot, you can bolster your social media feed with staggered video content releases.
We can advise you on getting your film viewed and shared as much as possible on Facebook and the most effective ways of using Facebook Ads to engage with the right demographic for your brand.
Search Engine Optimisation
We will help you to best utilise your film in improving your Google rankings and click-through rates to your site. We can also help you create an adwords campaign with clearly defined and achievable objectives.
We offer consultation and expertise about the best way to use and locate the film on your site. We can also help with embedding your film if required.
You may wish to use your film to encourage investment in your brand. We offer consultation and expertise in this area.
We'd love to help you, so please don't hesitate to get in touch for a free consultation.